AI, Digital Relationships & Parasocial Attachment

Technology is reshaping intimacy, attachment, grief, desire, and the ways people seek connection.

From AI companions and digital dating to parasocial attachment and online grief, these experiences are now part of many people’s emotional lives.

At Progressive Therapeutic Counselling, I provide therapeutic support, education, consultation, and ethical guidance for people navigating this rapidly changing relational landscape.

I believe digital relationships deserve nuance, care, critical thinking, and compassion, not panic, ridicule, or dismissal.

About me, Sarah

I’m Sarah Newbold (she/her), a counsellor, social worker, writer, and the founder of Progressive Therapeutic Counselling.

My work sits at the intersection of relationships, trauma, sexuality, grief, attachment, power, and the ways technology is reshaping human connection.

I’m particularly interested in the emotional realities emerging around AI intimacy, parasocial attachment, digital grief, online relational culture, and technologically mediated forms of care, desire, and belonging.

Much of the public conversation around AI relationships is either dismissive, alarmist, or overly simplistic. My approach is different.

I believe people deserve space to speak honestly about their emotional lives online without shame, ridicule, panic, or moral judgement.

That includes the complicated realities of loneliness, fantasy, attachment, erotic exploration, grief, dependency, identity, and the very human desire to feel seen and understood.

My work is trauma-informed, queer-affirming, kink-informed, neurodivergent-affirming, and grounded in both therapeutic practice and broader social and cultural analysis.

I believe technology is not replacing human psychology. It is revealing it.

As digital intimacy continues to evolve, people deserve thoughtful, emotionally intelligent support that can hold both the possibilities and the risks of these new relational worlds.

I approach AI intimacy and digital relationships through a trauma-informed, relational, and ethically grounded lens.

I do not see AI intimacy as either a moral panic or a technological utopia.

Instead, I understand it as part of a broader social and psychological shift in how humans seek connection, regulation, care, desire, and belonging.

Digital relationships exist within the same emotional landscape as:

  • attachment

  • sexuality

  • grief

  • trauma

  • imagination

  • loneliness

  • identity

  • fantasy

  • care

  • power

  • community

These experiences deserve thoughtful support, not shame.

At the same time, AI intimacy platforms are not neutral.

Many are commercially designed to maximise engagement, emotional investment, and dependency. Part of ethical support involves helping people understand both the genuine emotional meaning of these relationships and the systems shaping them.

My role is not to tell people whether digital intimacy is “good” or “bad.”

My role is to help people:

  • remain grounded in their values and communities

  • understand the psychological dynamics at play

  • navigate attachment and dependency safely

  • maintain connection to the world around them

  • explore intimacy with greater self-awareness and care

Some people find themselves emotionally attached to AI companions in ways they never expected.

Others experience grief when a chatbot changes or disappears, shame after erotic AI use, confusion about dependency, or fear about withdrawing from human relationships.

Many people feel both comforted and unsettled by the role technology now plays in their emotional lives.

Work With Me

I provide:

  • individual therapeutic support

  • practitioner consultation and supervision

  • education and training

  • speaking and media engagement

  • consultation around relational ethics and digital intimacy

To learn more or to contact Sarah, please email admin@progressivetherapeutic.com.au

Media, Speaking & Consultation

Sarah is available for:

  • podcast interviews

  • media commentary

  • conference speaking

  • clinician education

  • consultation around AI intimacy, parasocial attachment, and digital relational ethics

Topics include:

  • AI intimacy and attachment

  • digital grief

  • parasocial relationships

  • online loneliness

  • relational ethics and technology

  • queer and neurodivergent experiences online

  • erotic AI and digital desire

  • emotional dependency and algorithmic systems

Read my digital connection articles here